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Princess Cruises Plays Travel Matchmaker | Cruise News – Mar. 23, 2016

Princess Cruises Plays Travel Matchmaker with “Places to Sea”

Cruise News – Mar. 23, 2016

Princess Cruises debuted a new interactive mobile experience, “Places to Sea,” a swipe-to-like technology tool that asks about your preferences regarding destinations, activities, and culinary experiences to match you with a travel personality and provide cruise destination recommendations. It’s the first of its kind in the cruise industry.

“Places to Sea” was designed for all Android and iOS smartphone mobile devices, as well as on a desktop. It’s easy to use: Just swipe (right to like or left to pass) through a series of travel-related images that include everything from culinary experiences to bucket-list destinations and adventurous excursions. After you have swiped through the images, the interface identifies your travel preferences and then assigns one of several different travel personalities. So whether you’re an “adventurer,” “culturist,” “naturalist,” or a “foodie,” Princess Cruises will match you with your ideal cruise destinations, which you can then share through social media.

“For many travelers who are researching cruises, it’s easy to get overwhelmed with so many options and choices,” said Gordon Ho, Princess Cruises’ senior vice president of global marketing. “The swipe technology is a trend that plays well in the travel space. It’s easy to use and turns the travel planning process into a game that introduces unexpected places and experiences that may not have been top of mind,” added Ho.


Photo: Princess Cruises


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