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Celebrity Cruises Unveils New “Modern Luxury Lives Here” Campaign | Cruise News – Jan. 12, 2016

Celebrity Cruises Unveils New “Modern Luxury Lives Here” Campaign

Cruise News – Jan. 12, 2016

Celebrity Cruises has debuted a new campaign — “Modern Luxury Lives Here” — which leverages the iconic “X” in the Celebrity logo and showcases what makes the line unique. The campaign will be featured on TV as well as via digital and social media.

The cruise line’s new 30- and 60-second TV spots, named “Marco Polo,” offer a modern interpretation of the well-known game, as Celebrity Cruises staff members beckon distant travelers to answer the call of modern luxury. This creative will be complemented by three additional 30-second TV spots, which will debut later this month, two of which will have a 15-second version.

“We are excited about the way ‘Modern Luxury Lives Here’ shows just how unique Celebrity is, and I love how our crewmembers and staff appear in our ‘Marco Polo’ spot,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises. “The entire campaign brings to life, through storytelling and beautiful cinematography, some of our most important values, such as curiosity, discernment, and experiences over possessions.”

Also keep an eye on social media, where cruisers will be invited to share vacation stories on Facebook, Instagram, Twitter, and Pinterest using #CelebrityCruises.


Photo: Celebrity Cruises


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