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<i>Costa Smeralda</i>: Made for the Mediterranean
Cruise News
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Costa Smeralda: Made for the Mediterranean

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Top Cruise Execs Join American Cancer Society’s “Real Men Wear Pink” Campaign

Top Cruise Execs Join American Cancer Society’s “Real Men Wear Pink” Campaign

Cruise News – October 11, 2016

Holland America Group CEO, Stein Kruse; Holland America Line president, Orlando Ashford; and Seabourn president, Richard D. Meadows, are joining a distinguished group of Seattle community leaders for America Cancer Society’s “Real Men Wear Pink” Seattle campaign throughout October, National Breast Cancer Awareness Month. In addition to raising funds and awareness, the campaign asks participants to wear pink or “pink out” their organization every day in October.

“We are honored to be among an incredible group of male leaders in the Seattle community who were invited to join the fight against breast cancer in such a unique and effective campaign,” said Kruse. “Sadly, breast cancer is a disease that affects nearly everyone in some way, so it is a privilege to participate in ‘Real Men Wear Pink.’ Events like this give us hope that one day soon we will live in a world without cancer.”

The Real Men Wear Pink campaign supports The American Cancer Society’s Making Strides Against Breast Cancer walks, which are the largest network of breast cancer awareness events in the nation, uniting communities with a shared goal to help free the world of breast cancer by raising funds for the American Cancer Society.


Photos courtesy Holland America Group – L-R: Seabourn president, Richard D. Meadows; Holland America Group CEO, Stein Kruse; Holland America Line president, Orlando Ashford.


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