Royal Caribbean Invites Adventures to “Come Seek” New Experiences | Cruise News – Oct. 15, 2015
Royal Caribbean Invites Adventures to “Come Seek” New Experiences
Cruise News – Oct. 15, 2015
Royal Caribbean International is launching a new campaign that invites adventure-seekers to “Come Seek” their own experience filled with adventure, exploration, and discovery. The new campaign reflects the brand’s adventurous spirit by placing the traveler’s personal experience and point of view at the heart of the campaign while showcasing the revolutionary experience that the cruise line is known for.
The line says that the majority of the population — particularly millennials— has never taken a cruise, and the new campaign aims at conventions that may inhibit continued growth.
“Our mission is to challenge misperceptions and invite the next generation of travelers to experience the unique Royal Caribbean adventure,” said Michael Bayley, president and CEO of Royal Caribbean International. “Our loyal guests recognize that Royal Caribbean is an adventure designed to inspire and excite the senses. With our new campaign, we will show these new travelers what our guests already know and love.”
The campaign includes broadcast, digital, and outdoor advertising, in addition to public relations, social media, and direct marketing. It will debut on Monday, October 19, with a series of broadcast and online ads, including a first-of-its-kind live streaming outdoor campaign delivered via the social platform Periscope.
“Come Seek” is a call to travelers who are introduced to destinations with experiential excursions, such as an Ocean Racing Experience in Antigua or a Mountain Top Downhill Trek through historic plantation ruins in St. Maarten. For a sneak peek of the “Come Seek” campaign elements visit Royal Caribbean’s You Tube page.
Photo: Royal Caribbean International
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