fbpx

SEARCH

<i>Enchanted Princess</i> Completes Sea Trials
Cruise News
1403 views
1403 views

Enchanted Princess Completes Sea Trials

Porthole Cruise Magazine - July 10, 2020
1241 Views

Immersed in Commerce: The Evolution of Onboard Retail

Evolving cruise ships know that experiential shopping is what’s in store.

There’s no lack of at-sea thrills these days — from racetracks and roller coasters to water slides — that elicit screeches and screams of joy. But when those heightened sounds emanate from the onboard watch shop … well, something unexpectedly special must be happening.

Virtual Reality at Sea

A female passenger on Norwegian Encore wears a Panerai diving watch and a virtual reality device while seated in the watch shop. With a click of a remote, she transforms herself into a diver — gasping, commenting, and writhing as she simultaneously twists and turns in her chair, moving her head in all directions to scan the surrounding area. In fact, she just experienced a virtual reality of a diver deep in the sea coming face to face with the likes of sharks, octopi, and other sea creatures large and small.

All of this to introduce the Italian luxury watch Panerai and make a timely connection. Shoppers cruising with Norwegian Cruise Line have several opportunities to become experts on watches and watchmaking, with events such as a Scotch and Watch session and a history of watches seminar. Other passenger-inclusive opportunities include jewelry making by John Hardy and even the opportunity to “borrow” jewelry.

Welcome to a new retail experience.

Shows, trivia, and games still fill the schedule on ship newsletters, but now shopping is considered a worthy activity. With the focus on experiential travel, it comes as no surprise that cruisers expect those same immersive experiences while shopping. Whether its called retail-tainment, immersive shopping, or experiential shopping, the goal is the same: to get shoppers involved in a deeply personal shopping experience. Unlike passive shopping, as found with online retailers, experiential shopping attempts to give a shopper an experience that involves all of the senses. Cruise lines have jumped on board with this type of marketing in order to entice shoppers.

RELATED: A Cruiser’s Guide to Fort Lauderdale’s Best Shopping 

One of the marketing components is the appeal to the senses. What could be more engaging than feeling, touching, or even tasting a product? Teaching shoppers about a product encourages them to share their newfound knowledge with friends and creates a sense of loyalty to a product. Authenticity and exclusivity also play a role in experiential shopping.

Cruise Retail: Changing Expectations 

Unlike most cruise lines, MSC Cruises does its own retailing, which results in innovations and ideas generated from the cruise line; no two ships, even within the same class, offer the same shopping experience. So everyday, something different is presented to guests, whether it is the captain signing ship models or…


This is only an excerpt. To read the full article, subscribe to Porthole Cruise Magazine.

By Theresa Russell


Photo: Ingram Image

<i>Enchanted Princess</i> Completes Sea Trials
Cruise News
1403 views
1403 views

Enchanted Princess Completes Sea Trials

Porthole Cruise Magazine - July 10, 2020
Choose Your Cruise – July 10, 2020
Cruise Deal of the Week
415 views
415 views

Choose Your Cruise – July 10, 2020

Porthole Cruise Magazine - July 10, 2020
Cariloha Bamboo: Comfort, Style and Sustainability
Cruise Shopping
1314 views
1314 views

Cariloha Bamboo: Comfort, Style and Sustainability

Porthole Cruise Magazine - July 10, 2020
Bar Harbor Bans Cruise Ships Until 2021
Cruise News
2241 views
2241 views

Bar Harbor Bans Cruise Ships Until 2021

Porthole Cruise Magazine - July 9, 2020
Hapag-Lloyd Cruises Unveils Ten-Point Health Plan
Cruise News
546 views
546 views

Hapag-Lloyd Cruises Unveils Ten-Point Health Plan

Porthole Cruise Magazine - July 9, 2020
Bar-B-Cruise
Cruise Magazine
430 views
430 views

Bar-B-Cruise

Porthole Cruise Magazine - July 8, 2020
Hurtigruten to Restart 14 of 16 Ships by September
Cruise News
1389 views
1389 views

Hurtigruten to Restart 14 of 16 Ships by September

Porthole Cruise Magazine - July 7, 2020
Royal, Norwegian Enter Historic Collaboration
Cruise News
4289 views
4289 views

Royal, Norwegian Enter Historic Collaboration

Porthole Cruise Magazine - July 6, 2020
Costa to Pause Until August 15, 2020
Cruise News
633 views
633 views

Costa to Pause Until August 15, 2020

Porthole Cruise Magazine - July 6, 2020
First Impressions of <i>Scarlet Lady</i>
Cruise Magazine
627 views
627 views

First Impressions of Scarlet Lady

Porthole Cruise Magazine - July 3, 2020
Choose Your Cruise – July 2, 2020
Cruise Deal of the Week
635 views
635 views

Choose Your Cruise – July 2, 2020

Porthole Cruise Magazine - July 2, 2020
Santa Fe’s Art, Food and Magic
Featured
1483 views
1483 views

Santa Fe’s Art, Food and Magic

Porthole Cruise Magazine - July 1, 2020
Celestyal Cruises to Pause Until 2021
Cruise News
1758 views
1758 views

Celestyal Cruises to Pause Until 2021

Porthole Cruise Magazine - June 30, 2020
SeaDream Yacht Club Completes First Cruise Back
Cruise News
1772 views
1772 views

SeaDream Yacht Club Completes First Cruise Back

Porthole Cruise Magazine - June 29, 2020
Josh Leibowitz Named President of Seabourn
Cruise News
1026 views
1026 views

Josh Leibowitz Named President of Seabourn

Porthole Cruise Magazine - June 26, 2020
Choose Your Cruise – June 26, 2020
Cruise Deal of the Week
610 views
610 views

Choose Your Cruise – June 26, 2020

Porthole Cruise Magazine - June 26, 2020
A Healthy <i>Scarlet Lady</i> Heads Back to Europe
Cruise News
1363 views
1363 views

A Healthy Scarlet Lady Heads Back to Europe

Porthole Cruise Magazine - June 25, 2020
“Cruising” California By Land
Featured
1716 views
1716 views

“Cruising” California By Land

Porthole Cruise Magazine - June 25, 2020
Let us know your comments!
Choose Your Cruise – July 2, 2020
Cruise Deal of the Week
635 views
635 views

Choose Your Cruise – July 2, 2020

Porthole Cruise Magazine - July 2, 2020
Santa Fe’s Art, Food and Magic
Featured
1483 views
1483 views

Santa Fe’s Art, Food and Magic

Porthole Cruise Magazine - July 1, 2020
Celestyal Cruises to Pause Until 2021
Cruise News
1758 views
1758 views

Celestyal Cruises to Pause Until 2021

Porthole Cruise Magazine - June 30, 2020
SeaDream Yacht Club Completes First Cruise Back
Cruise News
1772 views
1772 views

SeaDream Yacht Club Completes First Cruise Back

Porthole Cruise Magazine - June 29, 2020