Holland America Line Brings Dutch Masters to Sea | Cruise News – Jan. 13, 2016
Holland America Line Partners with Rijksmuseum to Bring Dutch Masterpieces to Sea
Cruise News – Jan. 13, 2016
Holland America Line is celebrating its Dutch heritage in a new partnership with Rijksmuseum, the most-visited national museum in the Netherlands. Through the collaboration, the “Rijksmuseum at Sea” created by Rijksstudio will be installed on Oosterdam during its scheduled dry dock in April 2016 and then move fleetwide over the next several years. The line has also become a new sponsor of the Rijksmuseum.
Reproductions of some of the museum’s most famous masterpieces will be showcased throughout the ship, and a dedicated space on board will invite guests to explore their own creativity through guided art workshops. Guests will be able to view videos about the museum and its collections on the in-stateroom television, while enrichment programs and presentations by Rijksmuseum staff will be available on select cruises. Guests also will have the opportunity to purchase special branded Rijksmuseum merchandise in the onboard shops.
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“Great works of art have always been the centerpiece of our onboard décor, and we’re excited that this partnership with Rijksmuseum will add some spectacular reproductions to our collection of more than 1,300 pieces fleetwide,” said Orlando Ashford, Holland America Line’s president. “Through art, like travel, we see things differently; we open our eyes to the world around us and see things we may never have experienced before.”
Rijksmuseum was founded in The Hague, the Netherlands, in 1800 and moved to Amsterdam in 1808. Today, the museum hosts nearly 2.5 million visitors and has a collection of a million objects dating to 1200, with 8,000 works currently on display including masterpieces by Dutch painters including Rembrandt, Frans Hals, Johannes Vermeer, and Jan Steen.
“Both Rijksmuseum and Holland America Line are historic brands with proud Dutch heritage,” said Wim Pijbes, General Director of the Rijksmuseum. “We’re grateful that through our new partnership, Holland America guests will be able to experience our impressive collection at the Rijksmuseum at Sea.”
Photo: Holland America Line
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